Redefine expectations

Treat yourself to a range of home essentials unlike any before.

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Redefine oven kettle
See it to believe it
Redefine Kettle

A visual delight

Unlike a conventional toaster that uses a wire element, our ThermoGlass technology generates heat in an even and consistent manner, ensuring that your bread is evenly toasted from top to bottom.

Designed to thrill

An illuminated display, dedicated defrost and reheat buttons, and a browning countdown give you complete control during the toasting cycle.

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Redefine toaster

Brain and brown

An intelligent browning setting ensures that you get your toast just the way you like it.


Conversations over tea

A toughened Duran Schott illuminated glass body, a soft touch ergonomic ring pull and a sleek invisible spout design make the Redefine kettle a must-have for your home.

With a range so stunning perched upon your shelf, conversations are sure to flow.

Redefine kettle and cup
Redefine kettle
29,995 Redefine toaster
Product Specification

Model No. 228000

Finish: Intelligent glass technology that allows you to clearly see your bread being toasted to perfection.

Capacity: 2 slices

Features: Digital browning control, Removable Crumb Tray, Illuminated stop/start button, Defrost Button, Reheat Button, Browning Display & Countdown

14,995 redefine logo
Product Specification

Model No. 108000

Finish: Toughened Duran SchottTM illuminated glass body, allowing you to see the water boil.

Capacity: 1.5 Liters

Features: Soft touch ergonomic ring pull for easy removal, Sleek invisible spout design, Limescale Filter, Cord Storage, Ergonomically designed handle for comfortable grip.